PLEASE NOTE:
The majority of the contents in this guide apply to both StudioPlus Spectra AND myStratus Desktop.
In most cases, instructions referring to "Spectra" also apply to myStratus Desktop.

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Home > Optional Add-Ons > StudioPlus Mail > StudioPlus Mail Overview
StudioPlus Mail Overview

    
NOTE: This feature is available in the Standard, Professional, and Enterprise versions of both Spectra and myStratus Desktop.


A brand new emailing service has been created to provide our clients with state-of-the-art emailing functionality in both Spectra and myStratus. The new StudioPlus Mail service is designed to make you a marketing genius by helping you create and analyze highly effective marketing campaigns.

Benefits of StudioPlus Mail

  • Fully integrated with your Spectra or myStratus software

  • Session and appointment confirmation emails with link to confirm

  • Cost-effective and state-of-the-art solution offered through a partnership with SendGrid

  • Detailed analytics

  • Unsubscribe options automatically incorporated

  • Open and click-through rates integrated directly within myStratus

  • Spam law and GDPR compliance

  • Pay for the number of emails you send, not the size of your client list

WHAT IS SENDGRID?

The power behind the StudioPlus Mail service, SendGrid is the world's largest provider of email infrastructure as a service. SendGrid's clients include technology leaders like Pinterest, Foursquare, Spotify, and Uber. Our partnership with SendGrid helps us provide our clients with state-of-the-art emailing functionality at a very competitive price. Click here to learn more about SendGrid.

How Does it Work?

Just three easy steps will get you up and running!

Step 1 - Sign up for a StudioPlus Mail account.

Step 2 - Complete a few simple setup steps in Spectra/myStratus.

Step 3 - Send emails! All email you send, including transactional (single) emails and marketing (bulk) emails will be sent through the StudioPlus Mail service to SendGrid. SendGrid will track the email and deliver it to your client.

For detailed instructions, refer to the Setting up StudioPlus Mail topic.

How Much Does it Cost?

The pricing for the StudioPlus Mail service is very attractive compared to traditional email marketing services. You pay for the number of emails you send, not on the size of your client list. Just estimate how many emails you send each month and choose a package that's best for you. NOTE: There is no difference in pricing between single transactional and bulk marketing emails. You can change your package level at any time. You can cancel at any time. See the Terms of Use for specific details.

Important Definitions

You'll see the following terms used when talking about email, StudioPlus Mail, and SendGrid. Understanding them is very important when it comes to learning how to manage your email effectively. 

Reputation

Whether you know it or not, you are continually building a "reputation" as an email sender. Every StudioPlus Mail account is assigned a reputation score. This score is an indicator of how SendGrid views your email sending practices based on undeliverable emails and spam reports, among other factors. We regularly monitor our customers’ account reputation for abuse and undesirable sending practices and may suspend or terminate your service if your reputation is poor. Read this Sender Reputation article for more information.

Unsubscribe List

Managing unsubscribes is key to getting maximum email delivery. If your customers have an easy way to tell you they’d like to stop receiving your email besides using the spam button it will give you valuable insights without affecting your reputation. Your customers have the option to "unsubscribe" from your email lists. When they do, their email address is added to an unsubscribe list and Spectra/myStratus will no longer send email to this address.

Bounce List

A bounce occurs when a message is permanently rejected by the recipients server, either because the email address is not valid or does not exist. The email address is added to a bounce list and Spectra/myStratus will no longer send email to this address.

Spam Report List

If a person who received your email reports that email as spam, we are notified by the ISP and that email address is added to a spam report list and Spectra/myStratus will no longer send email to this address.

Requests

The total number of emails you request us to deliver on your behalf.

Delivery Status - myStratus Only

The status of an outgoing email after it was sent from myStratus. This tracks when an email is delivered, opened, bounced, and even when a link is clicked within the email.

Opens

The total number of times your clients open your emails. NOTE: Not all email software allows opens to be tracked. Microsoft’s Outlook, Apple’s Mail, Mozilla’s Thunderbird, and Google’s Gmail do not load images by default. As such, there may be many occasions where recipients receive a message, open it, and it is not counted as opened because there is no way to track that event.

Clicks

The total number of times your clients click on various links in your email messages.

Email Category

You can create email categories in Spectra/myStratus to help organize your email analytics by “tagging” emails by category. See also: Email Categories

Confirmation Emails

You can send emails to your clients that include a confirmation link. When a client clicks to confirm, their session or appointment is automatically updated to "Confirmed" in Spectra/myStratus. See also: Confirmation Emails





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